There’s no doubt that LinkedIn is one of the most popular social media platforms out there. It has over 500 million users, and it’s a great way to network and find new job opportunities especially if you just joined a hackathon. However, if you want to stand out and get the most out of LinkedIn, you need to optimize your profile.
The Benefits of Optimizing Your LinkedIn Profile?
There are a number of benefits to optimizing your LinkedIn profile. These benefits include:
– Increased Job Opportunities: you’ll increase the chances that you’ll be seen by potential employers and stand out from the crowd.
– Improved Relationships: you’ll be able to build stronger connections with potential employers and collaborators.
– Better Understanding of Your Skills: you’ll be better able to understand what skills and qualifications you have that are relevant to the jobs that you are interested in.
What is The LinkedIn Profile Optimization Process?
The LinkedIn profile optimization process involves taking a variety of steps to make your profile look its best. These steps include:
The step-by-step process on how to properly Optimize your LinkedIn profile.
1. First is your FULL NAME
2. Then there’s your HEADLINE
Make sure that your headline tells them WHO exactly it is that you serve and the RESULTS you can help them get.
3. Choose/select and add 3-5 skills that are relevant to your services.
4. Indicate any experience relevant to what you’re offering as a skill or service. If you don’t have any relevant experience, simply state your current position and a short description of your role and insert the link to book a call with you.
NOTE: You can also upload images of hackathon projects or testimonials from your previous clients to make your profile stand out.
5. Add a professional-looking photo (preferably with you smiling) that doesn’t look like a passport, a driver’s license, or a 2×2 photo you’d use on a resume.
Here are some examples:
Or a banner that gives your prospect clarity about the results you provide.
Note: Also check your profile on your mobile phone and see if it’s compatible.
7. In the ‘ABOUT’ section, write a description that tells your target market about WHO you serve, WHAT you do, and HOW you can help them.
Remember: It’s not about you but it’s about what you can do for them.
Make sure to list your hackathon participation on your profile.
8. Write 10 LinkedIn articles. They don’t do very well when it comes to engagement, but still important to add in to improve your profile’s SEO. It shows how knowledgeable you are in your field.
By optimizing your LinkedIn profile, you’ll be able to improve your chances of finding a job, build stronger relationships, and better understand your skills.
Sounds like hard work but always keep in mind that your LinkedIn profile serves as your 24-hr resume to all possible recruiters out there.