Companies sponsor #HackTheHub to gain exposure and visibility to a wide audience of tech–savvy individuals. By sponsoring #HackTheHub, companies can showcase their products or services to developers and entrepreneurs, build brand recognition, compete, generate meaningful conversations and feedback from the community, and network with other companies in the industry. #HackTheHub also acts as a breeding ground for innovation which companies can tap into when it comes to exploring the advancements of new technologies.